Watch: Building “One Rose” with Advanced Technology for Edward Rose & Sons

Warren Rose, CEO of Edward Rose & Sons, puts it plainly, “the marketplace in construction has changed dramatically over the past five to six years.” The company has had to navigate material shortages, rising construction costs, and unpredictable scheduling hurdles. But rather than letting these challenges slow them down, Edward Rose & Sons took a proactive approach—embracing technology to drive efficiency, cost savings, and transparency across their organization.

Founded in 1921, Edward Rose & Sons has always been a company focused on construction operations. Unlike many developers, they build, own, and manage all the units in their portfolio. This hands-on approach gives them control over quality and long-term success. As COO Jason Kessler explains, “Having over a hundred years of experience entering new markets and growing in existing ones has given us a strong team that focuses on finishing projects and doing it right.”

However, as real estate development has become more complex, managing multiple large-scale projects across the country requires a more sophisticated approach. In the past, construction progress was tracked manually—via spreadsheets, site visits, and a lot of legwork. But as Warren puts it, “Before we adopted new technologies, life was pretty much spreadsheets and site visits. Now, we can oversee 20-plus active sites in real-time from a single platform.”

Edward Rose & Sons invested in construction technology that enhances decision-making and efficiency to remain competitive and agile. One of the biggest game-changers? OnsiteIQ—a platform that gives executives, project managers, and teams real-time visibility into construction progress across multiple locations.

Jason highlights the strategic thinking behind this move: “You can’t manage through a spreadsheet or a report. You need boots on the ground, but technology helps those teams solve problems in real time.”

By leveraging OnsiteIQ, Edward Rose & Sons has transformed its operations:

• Cost Savings – Reducing travel and unnecessary site visits while ensuring budgets stay on track.
• Time Savings – Executives and project managers can monitor progress remotely, resolving issues faster.
• Transparency Across the Organization – Teams across the country can collaborate seamlessly, reducing delays and miscommunication.

Russ Redmer, Director of Construction, shares how OnsiteIQ has made a difference: “In the past, we had to rely on onsite supervision for daily reports. Now, we can run projects more efficiently and effectively from the home office.”

For Edward Rose & Sons, adopting technology wasn’t just about finding the right tool—it was about finding the right partner. Jason explains, “When thinking about adopting different types of technology, you need to pick a partnership rather than just a product.”

OnsiteIQ stood out because of its ability to integrate seamlessly with the company’s workflow, enabling teams to make informed decisions faster. As Jason puts it, “You can have team members across the country looking at the same problem in real time. Instead of waiting for someone to visit the site, you can solve the issue immediately and keep the project moving.”

Looking ahead, Edward Rose & Sons sees construction technology as a cornerstone of its growth strategy. Warren sums it up best: “Being able to review site walks weekly gives me incredible insight into the schedules of every one of our operations. It makes my job more efficient and gives me confidence that our teams are executing properly.”

As the demand for new housing continues to rise, Edward Rose & Sons is proving that innovation, strategic partnerships, and a commitment to excellence are the keys to long-term success in real estate development. By embracing technology-driven cost savings, efficiency, and transparency, they’re not just building apartments—they’re building the future of the industry.